Atkore Conduit Ad
2011
Art Direction, Graphic Design, Print Design
The goal of this B2B print ad was to illustrate the ease with which the Kwik Conduit System could be installed. By eliminating the need for separate couplings this conduit system reduces instillation time and labor cost. Furthermore, we wanted the ad to stand out among the pages of an industrial trade magazine. With the help of digital illustrator Matthew Dartford, we created an ad that succinctly and stylishly expresses the product benefits.
- Atkore Conduit Ad
Role: Art Direction 
- The goal of this B2B print ad was to illustrate the ease with which the Kwik Conduit System could be installed. By eliminating the need for separate couplings this conduit system reduces instillation time and labor cost. Furthermore, we wanted the ad to stand out among the pages of an industrial trade magazine. With the help of digital illustrator Matthew Dartford, we created the above print ad that succinctly and stylishly expresses the product benefits.Agency: twoxfourExecutive Creative Director: David StevensonCreative Director: Adam VonOhlenArt Director: Aaron WeinsteinCopywriter: Matt KappmeyerIllustrator: Matthew Dartford
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