Aaron Weinstein

Designed full range of print and web materials including logos, stationery, marketing collateral, direct mail, product packaging,
print and web advertising, static and database driven web sites, e-blast campaigns, e-newsletter campaigns, and more.
• Designed and coded accessibility minded front-end web sites using (X)HTML/CSS.
• Created flash animations and implemented open source javascript components.
• Consulted high-level executive clients during creative strategy meetings.
• Lead creative development of all dbp’s web and print marketing efforts.
• Managed and art directed dbp’s stable of freelance designers to ensure high level of creative output.
• Mentored, managed and art directed a steady flow of student design interns.
• Worked directly with clients to manage expectations and exceed desired results.
• Handled preflighting and proofing of supplied artwork to ensure client satisfaction.
• Developed and maintained print vendor relationships.

• Designed corporate identity materials and (X)HTML/CSS web sites for small to medium size businesses.
• Created flash animations and implemented open source javascript components.
• Managed print and web design projects from conception to completion.
• Consulted clients on how to creatively maximize project effectiveness while managing their expectations.

• Redefined The Marketing Team’s identity through overhaul of all the company’s print and electronic marketing components. Supported this initiative with the creation of informal style guidelines.
• Designed and developed web and print marketing collateral including e-newsletters, web sites, brochures, logos, stationery sets, direct mail, magazine ads, product packaging, and more.
• Developed presentations for new client sales meetings.

• Headed creative development of all SmartBlast self-promotion materials, fortifying their position as a leader in the promotional products marketing industry.
• Designed e-blast framework for daily transmission to an opt-in list of over 47,000 professionals in the promotional products industry.
• Refined the company’s identity by developing consistent look and feel in all SmartBlast marketing materials.
• Designed and developed web and print marketing collateral including e-blast campaigns, web sites, brochures, logos, stationery sets, direct mail, magazine ads, product packaging, and more.

• Designed conceptually grounded brand identity materials including logos, stationery, marketing collateral, newspaper and magazine ads, posters, maps, product packaging, and more.
• Designed and coded front-end web sites using HTML/CSS. Designed PowerPoint templates, e-newsletters, and e-blast announcements.
• Designed highly effective seminar announcement series, resulting in procurement of two important clients.
• Lead creative development of company’s promotional materials, attracting attention as one of Northern Virginia’s leading and most eccentric brand identity firms.
• Worked directly with clients and managed a variety of projects from conception to completion.
• Recommended marketing strategies for prominent biotech companies, law firms, and financial institutions.

• Instituted new system for archiving print samples, allowing easy recovery of desired pieces.
• Restored and streamlined database of over two thousand clients and contacts after a long period of disregard.
• Constructed promotional materials and concept presentation boards.